A growing cleaning company Surdax has embarked on a massive cleanup campaign by adopting the Fourth Street mid road islands from Hebert Chitepo to Josiah Tongogara avenues. This is after the company realised that the once well-maintained road previously manicured with flowers blooming islands had turned an eye sore.
Before adopting this stretch of the road situated right in the heart of the affluent Avenues area the road had turned to be a habitat of vagrants and heavily littered with no bins in site.
Surdax famed for its business motto “Making you look good”, then stepped up in and started maintaining the grounds, cutting of grass, provision of refuse bins and putting some flowers some of which were stolen as soon as they started beautifying the place, but nonetheless Surdax made sure the environment around the islands was looking good complimenting Bronte Hotel just across the road with plush gardens.
Surdax Managing Director, Roselyn Charehwa, said the purpose of doing this was in keeping with our tag line of “making you look good” here in reference to the city that houses Surdax. This was also in line with the vision of bettering our community through active participation by providing jobs to the vulnerable members of our society as well as keeping the environment looking good and in a sustainable way.
Surdax does not employ a full time employee to man the islands but there is always someone in attendance after rotation of our relief employees who each find a day per week to tend the islands, She added.
“Our intention is to keep providing this service until City of Harare finds a solution to its perennial problem of litter”, Charehwa promised.
Surdax’s CSR project has generated interest from peers and fellow business people, it has challenged many to also adopt council land for maintenance and giving back to the community. The company hopes more corporates will emulate it by adopting the surrounding city roads by taking care of them so that Harare can reclaim the Sunshine City Status again.